More about my guiding principles for content and social marketing:
I have an enduring passion for community and bringing folks together. This is why the social media fascinate me so—it’s just us, figuring it out together.
I embrace an organic approach with authentic, genuine connection; steady, solid engagement; and worthwhile content. The best time to start a content hub online is exactly the best time to plant a tree—twenty years ago. The second best time—now.
All of social media marketing can be a demand generating exercise. I am what they call an earned media expert both by experience (and budget) and philosophy.
There is no immediate bottom line gain in content and social marketing; the return is in the relationships. I can help you build those.
I drive business by positioning your brand as a trusted resource so that your long tail community can find and engage with you. As you add, tighten, and weave connections, you build a community brand advocates, qualified leads, and new contacts interested to start the sales journey with you.
I would expect this value-rich, deeply service-oriented approach to take up to two years to bear fruit, as in trackable return, i.e. resulting in sales. And, then, I would expect it never stops.