Martin Wiegel — Best Slideshow Ever

So, I was surfing along, minding my own business, searching for screenshots of the tumblr platform being put to good use; i.e., compelling and visual, if not effective, because who knows?; as a cause marketing tool. We’re exploring it for a major fund and awareness raising event around hunger. I google up “cause marketing tumblr.” Off I go, tumbling down the rabbit hole… Big gratitude to the account, Products of my Imagination for sharing this February 2013 slideshow.

Martin Wiegel, Head of Planning at Wieden+Kennedy Amsterdam, directs his brilliant slideshow at advertisers and marketers.

It is a call to lift the veil, see clearly, and see through their own over-hyped glamours. He achieves not only his primary aim but also manages to
1. use dirty words,
2. tease out new understandings from the tangle of our shared pop culture knowledge–that is, any slideshow that shows Clinton, Lewinsky, and sparks an early 90’s Tina Turner ear worm is just plain masterful–AND then
3. he touches upon the quote human condition in a way that could have been weasely and self-congratulatory; but his choice of photos brought goosebumps.

He ends with images of Tide, the laundry detergent. If somebody could explain THAT to me, I’d be much obliged.

Before that, he shares this quote from Joan Vinge, not-widely-known fantasy author of The Snow Queen: “Indifference is the strongest force in the universe. It makes everything it touches meaningless. Love and hate don’t stand a chance against it.”

The quote so strongly echoes words from Dr. King that I wondered why he hadn’t pulled that thread. Why not quote King?

Because I like reading King, I tramped further in the weeds down that bunny trail. And, let’s take just a moment to bemoan the all-too-common and sloppy habit we’ve adopted that it’s scholastically acceptable to share a quote and its purported author with nary a shred of bibliography. Thankfully, King said this over and over and I found one instance in situ where he wrote it on scrap in the Birmingham jail. If you haven’t read his Letter from a Birmingham Jail, do yourself and your community that favor.

King writes, “Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will. Lukewarm acceptance is much more bewildering than outright rejection.”

Of course, that reminded me of the Martin Niemöller quote, available as a poster from the Syracuse Cultural Workers who introduced me to it:

First they came for the Socialists, and I did not speak out–
Because I was not a Socialist.
Then they came for the Trade Unionists, and I did not speak out–
Because I was not a Trade Unionist.
Then they came for the Jews, and I did not speak out–
Because I was not a Jew.
Then they came for me–and there was no one left to speak for me.

And, these, both Martins, of course, reminded me of Stafford’s A Ritual to Read to Each Other… “For there is many a small betrayal in the mind, a shrug that lets the fragile sequence break…though we could fool each other, we should consider–lest the parade of our mutual life get lost in the dark. … the darkness around us is deep.”

It is important that awake people be awake.

Climbing out of the rabbit hole, I reckon I know why our first Martin didn’t cite the other two. Too much history. Too deep the darkness. After all, his brilliant photoset illustrating “ordinary, awful, awesome, everyday life” notwithstanding, he’s just talking about advertising and marketing. Right?